Why You Should Consider Social Commerce
Updated: Dec 16, 2021
Social commerce is the process of selling products through social media while e-commerce is the process of selling products on a branded website or app.
Social commerce allows the consumer to go through a more streamlined process and allows the shopping experience to be more interactive. It allows for the consumer to go through the entire buying process from discovery to purchase all on one platform by removing most obstacles that consumers face when shopping on a website.
Social commerce can help grow the scope of your potential customers by providing your brand exposure to a wide range of consumers in various locations. It helps reduce risk barriers that exist if your brand is not on social media. With expanded reach can come increased traffic and engagement to your pages; which is helpful in encouraging consumers closer to a purchase.
Factors such as being able to communicate in the comment section, share posts of the products with friends, and see photos and videos of others using the product can all contribute to the purchase decision. Ultimately, social commerce allows brands to sell to consumers on a platform where they are already engaged with the content.
If you are interested in growing your social commerce presence, check out platforms such as Instagram, Facebook, TikTok, Pinterest, and Snapchat!