The Coolest Marketing Campaigns of 2020
Updated: Mar 2, 2021
As 2020 comes to an end, it’s important that we take the time to reflect. At the same time, a virus spread throughout the world and America hosted one of the most influential presidential elections in history. Years from now when we look back on this year, we’ll say, “I lived through that.”
On a much brighter note, there have been quite a few noteworthy marketing campaigns throughout 2020. Let’s take a look at five that I believe stood out among the rest.
1) McDonald’s McDelivery “Skip The Dishes” Campaign
As the coronavirus continues to take its toll on the United States, the need for citizens to quarantine strengthens. McDonald’s most recent campaign introduced McDelivery, the brand's newest service. It allows individuals to order their favorite menu items straight to their door, alleviating individuals from the need to leave their house to indulge in a delicious burger or tasty chicken nuggets. The tagline of McDonald’s campaign,“Skip The Dishes,” supports the reality that with delivery, the need to clean the kitchen (often the peskiest part of cooking) is no longer. Using everyday kitchen items to form a few of their most beloved menu items is meant to “show the benefit of McDelivery service together with the insight that people just don’t like dirty dishes,” according to Creative Director Gert Laubscher.
2) Chanel No5’s Mother’s Day Campaign
This year, Chanel chose to take a different approach regarding its Mother’s Day campaign. The poster (above) is one that many may chuckle at the sight of — with the Chanel No. 5 perfume bottle drawn by the hands of a child and a headline that states, “Happy Mother’s Day.” Being a mom is one of the most strenuous jobs in the world, which is why this campaign highlights the worth of every mother. Chanel conveyed this idea, being that mothers deserve to treat themselves (treat themselves to a bottle of Chanel No. 5, that is).
3) San Francisco Department for Disability and Aging Services, End Ageism Campaign
Most Likely To, an ad agency located in San Francisco, spearheaded the “End Ageism” campaign, which was designed for the SF Department for Disability and Aging Services. The agency produced several portraits, like the ones shown above. The faces of young individuals accompanied by the eyes of an elder convey the reality that traits such as ‘intelligence’ and ‘leadership’ do not diminish with age. Other values considered timeless include passion, creativity and courage. What I loved most about this campaign is the fact that these portraits were displayed across all of San Francisco,lining the streets and on display digitally at train stations and bus stops.
4) Wirefox Design Agency Birmingham’s Rebranding
Wirefox Design Agency Birmingham conducted a complete rebranding with one goal in mind: ranking #1 on SERPs (search engine result pages) for the keyword “SEO Company Birmingham.” From social media campaigns to investing in state-of-the-art web design, Wirefox used various resources to rebuild its platform. After just three months, the efforts proved to be successful, and its goal, to rank #1 on SERPs, was achieved.
I consider the quarantine rendition of Budweiser’s ‘Whassup Bud?’ commercial to be my favorite campaign of 2020. The brand’s catchphrase, first introduced during the 1990s, made a comeback this year with the four men in the film shown “just quarantining, having a Bud.” The subjects of the commercial capture the true nature of male friendship — sharing their thoughts or feelings amongst each other through the exchange of very few words. The campaign, as a whole, emphasized the importance of checking in with friends and family during these troubling times. On social media, individuals eager to share their support of Budweiser’s initiatives were urged to use the hashtag #TogetherAtADistance.