Rising Social Media Platforms in 2020
Updated: Mar 3, 2021
2020 has been a year of both tragedy and growth for the online community. In the midst of global concerns, an online presence is more important now than ever. Individuals and businesses have taken to social media to seek community and relief from the troubling reality. If the Coronavirus pandemic has taught us anything, it is that maintaining an online presence is essential for individuals and businesses alike. Of course, the largest platforms may have already been vetted by some - Instagram, Twitter and Facebook - but there are many smaller, niche communities that can be contacted and utilized. Here are several alternative platforms that can benefit businesses and individuals alike.
Tik Tok, formerly known as musical.ly, is a social media platform made to create and share video content. Popular content formats include comedy, music videos, trending dances, lip-syncing and more. Tik Tok is predominantly occupied by young audiences, making for a diverse, yet simplified audience. Creativity and unique content thrive on this platform, so there is plenty of room for new users to take advantage of fresh ideas and grow their platform. As the platform is still new, there is no “formula” for being successful, other than consistently creating inviting content and interacting with the desired audience. Tik Tok is available on international iOS and Android app stores and is free to use.
Lasso is another video sharing platform, similar to Tik Tok, though it is only available in the United States and Central America. Owned by Facebook, Lasso is a direct competitor of Tik Tok and can be connected to your Facebook account. This is very handy for those looking for a direct connection to an outside major social media platform and is very helpful for those who have already built a Facebook audience. Lasso is targeted toward young audiences, though its connection to Facebook opens it to older audiences as well. Lasso also has the potential to leak its content into Facebook pages, increasing attention and the opportunity to go viral. Lasso is available for all United States and Latin American iOS and Android devices for free.
Vero is a new social media platform that boasts its authentic and commercial-free content. Coming for the Latin term for “truth”, Vero seeks to make a better online experience by removing the corporate aspect of popular platforms. This may not be as desirable for businesses looking to advertise products, but Vero is very effective at displaying visual content, such as pictures and videos. Similar to Instagram, Vero uses visual content to attract like-minded individuals. This platform has therefore caught the attention of photographers, designers and artists. Vero is available for all iOS and Android devices and is free of charge.
Caffeine is a social broadcasting service for a variety of subjects, such as gaming, cooking and entertainment. Similar to Twitch, Caffeine connects viewers with “streamers” who are sharing live video content. Caffeine is available internationally and can be used by anyone to either stream or watch. Streamers have to go through a longer verification process, though the supplies to get started are relatively simple: a camera, a microphone and a computer. It is highly recommended that Caffeine is connected to other social media platforms, such as Facebook or Twitter, where links and announcements can be shared to increase viewers.
QZone is a Chinese microblogging platform that can be used to share notes, thoughts and photos. Similar to Twitter, QZone is focused on high-speed textual content. Though it was created in 2005, it has recently gathered attention as a way to communicate from outside of China. WeChat, another popular Chinese social media platform, has been used for this same purpose. These platforms are helpful for both personal and professional communication within Asian countries.