• Christina Chau

Gold Marketing Ideas During the Olympics

Updated: Aug 9, 2021

The moment we have all been waiting for, the Summer Olympics 2020, is finally here! After a year-long delay, the summer Olympics will be held in Tokyo, Japan, with more than 11,000 athletes participating and millions of people watching worldwide. Coca-Cola, Toyota, Samsung, and more than 60 big-name companies have partnered up with the Olympics and have sold $1.2 billion in TV advertising revenue on NBC. You do not have to be a big-name company to participate in the biggest event of the year. Here are some tips for advertising during the Olympics without breaking a sweat!

Olympic Discounts

To attract current and new customers, your business can offer a discount during the Olympics. You could have customers fill out an Olympics bracket, and the customer with the best bracket would receive a reward, or you could provide a discount to all customers when your country wins a gold medal

Social Media!

Ninety percent of marketers say that their social media marketing efforts have increased exposure to their business, and 75% say they’ve increased web traffic.

Staying up to date with what is happening in the Olympics and staying active on social media can help boost your business exposure. You can post about your favorite athletes and the different countries competing and tell your customers to comment on the team they are rooting for or even post daily Instagram story polls to increase interaction rates. Do not be afraid to get creative! To gain more engagement, your business can use relevant Summer Olympics hashtags. Some important ones are #worldchampion, #rio2016, #sprinting, #trainingcamp, #tokyo2021, #olimpicgames, #longjump, #athletics #olympic, and #olympicgames.

Host an Event!

As a business owner, you can use this eventful time to connect with your customers. You can partner up with other local businesses and host your own summer Olympics games. You can play different games and have prizes and giveaways. Hosting an event is an excellent opportunity for your business to network and meet new customers! Your business could also host a watch party. This is a good opportunity to gather the community and create a fun atmosphere.

The Summer Olympics 2020 is the biggest event of 2021; you do not want to miss out on this excellent marketing opportunity for your business!

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